Go beyond your college coursework to gain applicable, real-world skills outside of the classroom. This hybrid program provides a way for you to learn about a media business' workings, explore career opportunities and connect with colleagues and mentors.
During this program, you will learn how to:
- Engage with prospective and current clients to build dynamic advertising solutions
- Understand how a broadcast business generates revenue and increases their bottom line
- Create demand and build awareness for advertising opportunities across a diverse portfolio of companies and brands
- Utilize unique sales strategies and skills to address varying client pain points and business objectives
- Network with media and broadcast professionals in different business scenarios
- Showcase your knowledge and expertise during sales competition with a monetary prize
