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Through on-demand, live online and in-person sessions, you will focus on specific topics and issues that affect senior-level broadcasting executives and business.
From setting up your business framework to identifying funding and building your team, this program will set you up to start your own business or effectively run an established company as your own. The program curriculum reflects the ongoing changes within the industry and prepares you to foresee changes and make smart decisions for your business and team. Topics include:
This unit will provide an overview of the various legal and organizational structures that broadcasters may use in setting up or revitalizing their businesses. Create a mission statement that provides a dynamic vision for your company; and select advisors to assist you with legal, financial and technical issues.
Learn the key elements to include in your company's business plan, pick up some pointers on writing and producing the final plan, and – above all – find out what to do with your business plan when it's done.
Financial experts will explain in lay terms the various forms of public and private funding that may be available to your company. You'll get a better sense of which option is the best fit for your situation, and how to go about picking your partners and negotiating your equity. Not only will this session introduce you to the kinds of people who can help you obtain financing, it will also show you how to make the necessary contacts before you need the money.
If your company is looking to acquire new stations, you'll need to first look at the resources you have available. How will you prospect for new stations – can a broker help you? Finally, what sort of technical background and analysis will you need?
To buy or not to buy? Before you can answer that question, there are a few things you'll need to look at:
As noted above, you've already got a business plan for your company, but what about for the individual station(s)? This unit will help you determine your strategy and plan for capital and cash flow needs. A major focus of this section will be personnel matters – both in deciding who stays and who goes, establishing policies and procedures, and in handling the concomitant legal issues. In the current regulatory and litigious environment, this information is crucial to executives everywhere.
Whether you're part of the acquisition team at an established group or an entrepreneur just buying your first station, you'll need to understand not just what's important to your company and your partners, but also what's important to the seller. Learn creative ways to structure the deal. When negotiating the purchase and sale agreement, you'll need to know what to include, what not to include, and how to know the difference. Finally, you'll need to think about whether and how to publicize the deal and how to inform staff.
This is no time to catch your breath. Rather, you'll need to deal with a number of issues, including:
Congratulations! You've bought a station. Now what do you do? Find out what happens at closing and what to expect. Get step-by-step advice on implementing your transition plan.
This unit will address important issues you'll face in running your stations, whether they are long-held properties or new acquisitions. Learn how to install and monitor new systems, set up effective reporting structures, develop a new culture or invigorate an existing one, and deal with problems before they get out of hand. Find out how to stay on top of your cash flow needs, maintain ongoing communication with your investors and lenders, and evaluate your progress. Get the ins and outs of maintaining your public file and complying with children's programming and political advertising rules, as well as other FCC requirements. Finally, you'll get sound advice on how to stay focused on your current responsibilities while looking for additional acquisitions.