Senior Vice President Media Sales
WXTV-TV/Univision Communications
New York, N.Y.
Antonio Roman is the senior vice president of Local Media New York Sales for Univision New York. Antonio leads the company’s N.Y.-based sales teams across TV, digital, radio and experiential marketing. In this role, Antonio works closely with Univision clients in the tri-state area to help them engage audiences and implement effective advertising and sales strategies to meet evolving market trends.
Most recently, Antonio served as senior vice president of National Sales, leading the Television Group advertising sales operations across the country with offices in New York, Los Angeles, San Francisco, Chicago, Miami, Dallas, Atlanta and Detroit. He managed a portfolio of 97 properties with a focus on sports and entertainment franchises in more than 50 markets, regularly outperforming growth projections.
Prior to joining the National Sales team in 2012, Antonio served in various positions within Univision since starting with the company in 1996, including account management, local sales management, business development and network sales among his many roles. Antonio started his career as an account executive for a Dallas-based advertising agency and as a broadcast buying supervisor at an advertising agency in San Antonio. He holds a bachelor’s degree from Universidad del Sagrado Corazón and resides in Westchester, N.Y. with his wife and three children.
