Mariana Ferro

Mariana Ferro

Regional Vice President, Sales Manager – National Sales
Univision Communications
Doral, FL

Mariana Ferro is regional vice president, sales manager for Univision’s National Sales Division, based in Miami, Fla. She is responsible for overseeing the sales strategy and advertising revenue—over $140 million—across the company’s entire portfolio of television, digital and experiential assets for the Florida, New York, Atlanta, Texas and Puerto Rico region.

In this role, she leads top-performing sales teams across the country that are responsible for strategic planning, business development, activation and negotiation, creative services --- leading with data and insights to drive results for agencies and clients across multiple categories.

With over 20 years of experience, Mariana has demonstrated, in an increasingly competitive environment:

  • Success in transforming business teams
  • Identifying and developing opportunities
  • Driving revenue growth and market share
  • Developing and executing robust strategic action plans
  • Revitalizing existing relationships
  • Driving continuous improvement processes
  • Solid leadership and communications skills
Prior to joining the National Sales Division, Mariana was the national sales manager for the Miami Univision and UniMas stations. Before joining the television division, Mariana spent six years in National Sales with Univision’s Miami radio cluster. Mariana is a graduated from Florida International University with a bachelor’s degree in Finance and a master’s degree in Marketing.