Station Manager and Director of Sales
KMSS-TV/ FOX 33
Mission Broadcasting, Inc.
Andrew T. Givens is recognized as one of the top strategic marketing, sales and partnership individuals globally in sports, entertainment, government and other industries. Givens recently returned to Mission Broadcasting Group, formerly Marshall Broadcasting Group, as station manager and director of Sales at KMSS FOX 33 in Shreveport, La., where he is responsible for all station operations including sales, news, programming and operations. Givens was one of the original employees when Pluria Marshall Jr formed Marshall Broadcasting Group in 2014.
Prior to rejoining Mission Broadcasting Group, Givens worked for Gray Television as general sales manager for WDAM in Hattiesburg/Laurel, Miss. Givens was responsible for local, national, political and digital advertising sales revenue and traffic. Givens currently is a member of NAB’s SMTE Planning Committee. Previously, Givens worked for Marshall Broadcasting Group as vice president of Partnership and Local Sales Manager for KLJB in Rock Island, Ill. Givens is also a sports and entertainment journalist and covers sporting events for SET Magazine and serves as sports editor for Champagne and Beyond Magazine.
Givens developed business opportunities locally and nationally in his role as vice president of Partnerships for The Kaleidoscope Group and as national partnership specialist for the Department of Commerce, U.S. Census Bureau 2010. Givens served as senior director, Partnership Marketing for ESPN Mobile where he launched and marketed the ESPN Mobile cell phone and was responsible for partnerships with ESPN Mobile and the NFL, MLB, NBA, MLS and NCAA, as well as major corporations. Givens previously was senior director of Marketing for Scripps Networks.
Prior to Scripps Networks, Givens was the director of Multicultural Marketing for BET Movies, STARZ in Black, and was responsible for developing and managing the multicultural branding and marketing strategy for the Starz Entertainment Group. Givens managed sales and marketing for HBO, where he launched award-winning series and films. Givens has won several national awards including the Beacon Award, the NAACP Image Award, the NAMIC Excellence Award and the BET Award.
Givens is also among the founders of On the Ball, specializing in sports and entertainment management and marketing; 9711 CreativeWorks LLC, an independent film production and marketing firm and GSM Givens Sports Marketing.
Givens has served on several boards including Fellowship of Christian Athletes, Habitat for Humanity, Boys and Girls Clubs, Soccer in the Streets, National Association for Multi-Ethnicity in Communications, National Association of Black Journalists and as chairman of the National Board for the American Kidney Fund. Givens has five children: Andrew Jr. (Danyalle daughter-in-law), Mariah, Justin, Lindsay and Kobe. He also has three granddaughters: Desirae, Anastacia and Felicity.