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By: Lori Flowers
January 21, 2020
I often hear people say that branding themselves is not as important as branding the company they work for. Well, I have news for you. Personal Branding is key in wherever you are in your career and I want to share five tips to build your personal brand. Essentially, your brand is your reputation and how people think of you. Your brand is what distinguishes you from your competitors which helps to build a lasting impression.
TIP 1: Evaluate your brand by first looking at every social platform you are on. How are you representing yourself? In this day and age, your brand is heavily represented in the digital space, so make sure this area is solid.
TIP 2: LinkedIn is your friend.Make sure that you are using a professional headshot and that your information is up to date. Interact with other colleagues in your field by commenting on and sharing their posts. Reach out to colleagues and have them endorse you for certain skills.
TIP 3: Keep your word!Do as you say and say as you do! This sounds like a given, but there are so many people who just talk, talk, talk and no follow-through. Don’t be that person. Let your brand be one that people can trust in.
TIP 4: Networking builds your brand because it gets your name out there! Collecting business cards is NOT NETWORKING. Learn at least one thing about that person and use that as a reason to follow up and reach out occasionally. Not just when you need something.
TIP 5: Become the expert in your field. Be known for what you are good at by attending and / or speaking at professional conferences. Become your own PR agent and post information on your speaking events on your social platforms.
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