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Service to Community Award for Radio – Major Market

2019 WSB Careathon

WSB-AM Atlanta, Ga. – Cox Media Group





Every July, the WSB family comes together to support the research and treatment efforts directed at fighting childhood cancers. Over the course of a four-week promotional campaign, this local radio station hosted the WSB Careathon, which included a 37-hour live broadcast to raise funds, tell personal stories from those affected by childhood cancers and help in the overarching efforts to battle childhood cancer. This campaign resulted in a total of $1,737,000 to support the research and treatment efforts provided by the AFLAC Cancer Center at Children’s Hospital in Atlanta.


Devoted Airtime

38 Hours


Dollar Value of Airtime

$1,519,000


Funds Raised or
Value of Goods Donated

$1,737,000





PRESENTED BY

NABLF

FOUNDING PARTNER

NAB

PRESENTING SPONSORS

Bonneville International Hearst Television  
       

© 2020 NAB Leadership Foundation