RADIO - SMALL MARKET
TELEVISION - SMALL MARKET
RADIO - MEDIUM MARKET
TELEVISION - MEDIUM MARKET
RADIO - MAJOR MARKET
TELEVISION - LARGE MARKET
RADIO - OWNERSHIP GROUP
TELEVISION - OWNERSHIP GROUP



Service to Community Award for Radio – Broadcast Ownership Group

Porterville Firefighter Fundraiser

Momentum Broadcasting Company

Following the deaths of two local firefighters during a tragic local fire, Momentum Broadcasting Company decided that they needed to find a way to uplift the community and help the families who lost their loved ones. Four local radio stations - KVMI, KCRZ, KIOO and KJUG - came together to show support and raise money. This campaign included local banners and live broadcasts to share personal messages and local fundraisers to help these families and the Fallen Firefighter Fund. In just two days this campaign raised $22,000 and helped the entire community remember the importance of giving back and helping each other during a time of need.

Highlighted the enormous loss to the larger community. We received coverage on all the major TV stations in Fresno, plus Stockton and Sacramento.


Devoted Airtime

21 Hours


Dollar Value of Airtime

$35,800


Funds Raised or
Value of Goods Donated

$22,000


Supporting documents

Porterville Firefighter Fundraiser




PRESENTED BY

NABLF

FOUNDING PARTNER

NAB

PRESENTING SPONSORS

Bonneville International Hearst Television  
       

© 2020 NAB Leadership Foundation