RADIO - SMALL MARKET
TELEVISION - SMALL MARKET
RADIO - MEDIUM MARKET
TELEVISION - MEDIUM MARKET
RADIO - MAJOR MARKET
TELEVISION - LARGE MARKET
RADIO - OWNERSHIP GROUP
TELEVISION - OWNERSHIP GROUP



Service to Community Award for Television – Large Market

Save Our Students: Solutions for Wellness and Safety

KXAN-TV Austin, Texas – Nexstar Media Group





In Texas, mental health experts estimate that one in six students is significantly affected by mental illness. As state leaders looked to address the issues within schools, KXAN explored potential solutions across Texas and beyond. With over 50 team members, this local station travelled across the country to report on solution-oriented stories of saving students dealing with mental illness. Through a partnership with the Solutions Journalism Network, the campaign grew through exclusive interviews, social media livestreams and interactive online tools to showcase the experiences reported across the country. This campaign not only helped save young lives but also served as a resource to let students and communities know they are never alone.

30+ newscasts


3

live town hall events


1 hour special


Dollar Value of Airtime

$10,000+


Supporting documents

KXAN Supplemental Material




PRESENTED BY

NABLF

FOUNDING PARTNER

NAB

PRESENTING SPONSORS

Bonneville International Hearst Television  
       

© 2020 NAB Leadership Foundation