RADIO - SMALL MARKET
TELEVISION - SMALL MARKET
RADIO - MEDIUM MARKET
TELEVISION - MEDIUM MARKET
RADIO - MAJOR MARKET
TELEVISION - LARGE MARKET
RADIO - OWNERSHIP GROUP
TELEVISION - OWNERSHIP GROUP



Service to Community Award for Television – Medium Market

Food for Families

KWTX-TV Waco, Texas - Gray Television





KWTX founded what would become the largest one-day food drive in the state of Texas back in 1990. Now in its 29th year, the annual Food for Families drive supports food banks throughout central Texas. In partnership with community organizations, KWTX welcomed thousands of volunteers and secured 18 collection sites for a 14-hour long food drive the Friday before Thanksgiving. A true testament to helping the community, this 2019 campaign collected a total of 2,428,167 pounds of food and helped stock food pantry shelves well beyond the holiday season. For KWTX, this is more than just a food drive, it’s helping families feel secure in knowing food is available and in bringing the community together to experience the joy that comes from helping others.

Devoted Airtime

12 Hours


Dollar Value of Airtime

$108,000


2,428,167

lbs of food in 2019


31,380,386

lbs since 1990


Supporting documents

Thank you letter 1
Thank you letter 2
Thank you letter 3
News Clipping
Gifts for the Care Center




PRESENTED BY

NABLF

FOUNDING PARTNER

NAB

PRESENTING SPONSORS

Bonneville International Hearst Television  
       

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