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Service to Community Award for Radio – Major Market

Warm 106.9 In Association with KING 5 Television Community Activation

KRWM-FM with KING 5 Seattle, Wash. – Hubbard Radio





In association with KING-TV and in partnership with AT&T, Safeway and Albertson’s supermarkets, KRWM-FM supported KING-TV’s 19th annual Home Team Harvest food drive to help the Northwest Harvest food bank organization. This annual campaign included supermarket $10 hunger bags, a text to give campaign and a live televised and radio broadcast held on December 7, 2019. As a partner of this annual campaign, KRWM-FM raised a total of 7.98 million meals for 475 food banks, meal programs and high-need schools in Washington.


Devoted Airtime

224 promos


Dollar Value of Airtime

$44,800


Funds Raised or
Value of Goods Donated

7,982,154 meals


Quantified cost of staff hours devoted to event

$95,470


Engineering and miscellaneous costs

$19,200


Total station cost for event, including airtime

$1,633,670





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NABLF

FOUNDING PARTNER

NAB

PRESENTING SPONSORS

Bonneville International Hearst Television  
       

© 2020 NAB Leadership Foundation