RADIO - SMALL MARKET
TELEVISION - SMALL MARKET
RADIO - MEDIUM MARKET
TELEVISION - MEDIUM MARKET
RADIO - MAJOR MARKET
TELEVISION - LARGE MARKET
RADIO - OWNERSHIP GROUP
TELEVISION - OWNERSHIP GROUP



Service to Community Award for Radio – Major Market

710 ESPN Seattle and Coaching Boys into Men

KIRO-AM Seattle, Wash. – Bonneville International





With a goal of ending domestic violence, KIRO decided to take the issue back to where it starts, focusing on homes, schools and role models within a local community. In partnership with Coaching Boys into Men, this campaign aimed to prevent domestic violence by teaching high school coaches and athletes how to be community leaders. The station hosted a training program for winter sports coaches, offering incentives for those who completed the program. Through this partnership, KIRO has reached more than 33,000 students with a 42% implementation rate throughout the Seattle area. Thanks to the team at KIRO and the Coaching Boys into Men training, this local community is closer to developing leading examples of role models and athletes for the next generation and putting an end to the cycle of domestic violence.

As a result of 710 ESPN Seattle’s support since June 2019, the Seattle Seahawks and Seattle Mariners have joined as official sponsors. 247 coaches, mentors and advocates have attended trainings and +104 coaches and mentors registered.

Trainings have led to a 42% implementation rate. Programs are being implemented in 17 school districts across Washington and in 24 different high schools.

Devoted Airtime

200+ minutes


Dollar Value of Airtime

$19,000





PRESENTED BY

NABLF

FOUNDING PARTNER

NAB

PRESENTING SPONSORS

Bonneville International Hearst Television  
       

© 2020 NAB Leadership Foundation