RADIO - SMALL MARKET
TELEVISION - SMALL MARKET
RADIO - MEDIUM MARKET
TELEVISION - MEDIUM MARKET
RADIO - MAJOR MARKET
TELEVISION - LARGE MARKET
RADIO - OWNERSHIP GROUP
TELEVISION - OWNERSHIP GROUP



Service to Community Award for Radio – Small Market

N.J. 101.5 Feel Better Bears

WKXW-FM Trenton, N.J. - Townsquare Media






In partnership with the New Jersey State Policeman’s Benevolent Association, WKXW found a way to comfort children involved in crisis situations. The goal of this campaign was to gather donations of new teddy bears around the community to help comfort children following any tense situations to which they were exposed. With over 11,000 teddy bears collected, police cars across the state were equipped with these comfort tools to go directly into the hands of the children who could use a little something to feel better during tough times.

Devoted Airtime

726 commercials


Dollar Value of Airtime

$77,925


Funds Raised or
Value of Goods Donated

$65,000


7,100

bears collected





PRESENTED BY

NABLF

FOUNDING PARTNER

NAB

PRESENTING SPONSORS

Bonneville International Hearst Television  
       

© 2020 NAB Leadership Foundation